Speculative identity for Bata Shoe Museum in Toronto, Ontario. The original museum has a focus on shoe-making history, so this project has a contemporary twist on the original look and feel, repositioning shoe as an apparel object and bringing in pop up store as part of the marketing strategy.
The new identity continues with the red from the original logo with same hue but a brighter one, and a change into a serif typeface, Domaine Text by Klim Type Foundry, for an elegant feel but also speaks more to fashion industry.
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