Ivy Airu Zhang creates expressive, effective visual systems that captures liveliness of brands, collectives and indviduals. She is a recent graduate from Rhode Island School of Design with a BFA in Graphic Design. Born and raised in Guangzhou, China, she recently moved from Providence, RI to Queens, NY.

Open to full-time positions/freelance works at the moment.
Currently freelancing with EO Space
Previously interned at Siegel+Gale
airuzhang111@gmail.com
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Ivy Airu Zhang creates expressive, effective visual systems that captures liveliness of brands, collectives and indviduals. She is a recent graduate from Rhode Island School of Design with a BFA in Graphic Design. Born and raised in Guangzhou, China, she recently moved from Providence, RI to Queens, NY.

Open to full-time positions/freelance works at the moment.
airuzhang111@gmail.com
Linkedin
Instagram
Resume


Visual Identity, Art Direction
Personal Project

Speculative identity for Bata Shoe Museum in Toronto, Ontario. The original museum has a focus on shoe-making history, so this project has a contemporary twist on the original look and feel, repositioning shoe as an apparel object and bringing in pop up store as part of the marketing strategy. The new identity continues with the red from the original logo with same hue but a brighter one, and a change into a serif typeface, Domaine Text by Klim Type Foundry, for an elegant feel but also speaks more to fashion industry.

©IVY AIRU ZHANG
ALL RIGHTS RESERVED.
2024