Internship at Siegel+Gale, Summer 2023
Visual Identity
Internship

MEIZU’s new brand ambition, “Seize the future with MEIZU,” invites like-minded individuals who are open-minded and bold to join MEIZU in its journey to create the next-gen integrated ecosystem. The brand proposition “Infinite Passion” highlights the essence of passion that motivates MEIZU’s continuous commitment to innovation.

By refreshing the brand logo and introducing a new color palette, MEIZU has established a revitalized brand image that effectively communicates its ambition for limitless explorations to multi-sectors.

Worked together with Xinbei Liang on experimenting with logo iterations in CG setttings/ 3D modeling scenes using one of the AI Image generating tools, Stable Diffusion.

©IVY AIRU ZHANG
ALL RIGHTS RESERVED.
2024