https://1vy2hang.com Ivy Zhang Tue, 30 Dec 2025 19:49:29 +0000 https://1vy2hang.com en https://1vy2hang.com/Header Thu, 14 Dec 2023 07:39:52 +0000 Ivy Zhang https://1vy2hang.com/Header Typography at the center of my practice with 3+ years of experience in branding and advertising, I create tailored look and feel in consumer-facing environment through Type, Art Direction and Motion Design for brands in Lifestyle, Culture, Tech, Retail. A&nbsp;recent graduate from Rhode Island School of Design with a BFA in Graphic Design. Previously @ The Working Assembly,&nbsp;Gretel,&nbsp;EO Space, Siegel+Gale Resume and PDF porfolio available upon Request airuzhang111@gmail.com LinkedIn Arena https://1vy2hang.com/Bata-Shoe-Museum Wed, 15 May 2024 21:24:44 +0000 Ivy Zhang https://1vy2hang.com/Bata-Shoe-Museum BATA Shoe Museum Identity, Art Direction Personal Project <img width="1898" height="1066" width_o="1898" height_o="1066" data-src="https://freight.cargo.site/t/original/i/0eb8d4ab6d3fe1a1c5cf4f76264087d75f47219b64c6ad572de24808f60ff9d7/Screenshot-2025-02-19-at-2.44.12PM.png" data-mid="226896063" border="0" src="https://freight.cargo.site/w/1000/i/0eb8d4ab6d3fe1a1c5cf4f76264087d75f47219b64c6ad572de24808f60ff9d7/Screenshot-2025-02-19-at-2.44.12PM.png" /> Speculative identity for Bata Shoe Museum in Toronto, Ontario. The original museum has a focus on shoe-making history, this project has a contemporary twist on the original look and feel, repositioning shoe as an apparel object and bringing in pop up store as part of the marketing strategy. The new identity continues with the red from the original logo with same hue but a brighter one, and a change into a serif typeface, Domaine Text by Klim Type Foundry, for an elegant feel but also speaks more to fashion industry. https://1vy2hang.com/Dear-Pink Wed, 15 May 2024 21:34:18 +0000 Ivy Zhang https://1vy2hang.com/Dear-Pink Dear Pink Identity Personal Project Dear Pink is a campaign dedicated to educating the public about the Pink Tax phenomenon and advocating for its elimination to combat market and cultural disparities. Pink Tax is the theory that products marketed toward women cost more than nearly identical products targeted toward men.&nbsp;Typeface In Use: Riforma by Lineto https://1vy2hang.com/Farewell-Signature-and-Punctuation Tue, 12 Mar 2024 05:02:32 +0000 Ivy Zhang https://1vy2hang.com/Farewell-Signature-and-Punctuation Farewell Signature and Punctuation Editorial Design Personal Project <img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/38351ef757827aec42f8bb6308d419e0c28149da69979795bb914cd70ded6160/newlyformedbook-20-copy.jpg" data-mid="218679308" border="0" src="https://freight.cargo.site/w/1000/i/38351ef757827aec42f8bb6308d419e0c28149da69979795bb914cd70ded6160/newlyformedbook-20-copy.jpg" /> A speculative yearbook typeset in full stops coming from four different languages. Sourced from Jennifer Billock’s “Why Do People Sign Yearbooks?”, this micro publication introduces how yearbook signatures evolve over years ever since the birth of first yearbook back in 1914 at East St. Louis High. Earlier ones are mostly hand-written, sourced from poems and scrapbooks; later they are largely replaced by acronyms inspired by text messages. Back cover with initials of everyone in the class designed with ideographic full stops. Miller Text Roman, Helvetica Now, Petit Formal Script in use. https://1vy2hang.com/Lets-create-smarter-business Tue, 30 Dec 2025 19:49:29 +0000 Ivy Zhang https://1vy2hang.com/Lets-create-smarter-business Let’s create smarter business Design system, Art Direction, Campaign Gretel A business problem exists, IBM puts technology at the core to solve it, to change it for the better.Through the lens of the smarter business brand platform, we can think about IBM’s central value proposition as intelligent transformation. Smarter business isn’t about what IBM makes, it’s about what IBM makes possible. https://1vy2hang.com/Argylle Wed, 01 Jan 2025 00:47:52 +0000 Ivy Zhang https://1vy2hang.com/Argylle Argylle Identity, Art Direction, Web Design Client Work with EO Space <img width="5640" height="3173" width_o="5640" height_o="3173" data-src="https://freight.cargo.site/t/original/i/d46d86c99f687bf1cd796171b3d02130be6798d259e3265ff8c5d5382f7f99dd/Argylle_2026_cover.png" data-mid="242258553" border="0" src="https://freight.cargo.site/w/1000/i/d46d86c99f687bf1cd796171b3d02130be6798d259e3265ff8c5d5382f7f99dd/Argylle_2026_cover.png" /> Introducing Argylle, where style meets performance in the perfect fusion of fashion and function. Elevate your active lifestyle with our cutting-edge athleisure wear that seamlessly transitions from the gym to the streets. Blurring the line between athleisure and street fashion, Argylle’s allure stunns in real-world settings with an edge of sophistication. https://1vy2hang.com/Psychdelic-Candle-CO Fri, 07 Feb 2025 18:46:01 +0000 Ivy Zhang https://1vy2hang.com/Psychdelic-Candle-CO Psychedelic CANDLE CO.&nbsp; Package Design, Logotype Design, Creative Direction Client Work with EO Space <img width="7282" height="4096" width_o="7282" height_o="4096" data-src="https://freight.cargo.site/t/original/i/6a49bd24f48640f4920ca251a4d762f1b95eaa5bb6b5c178d02baf46ad0b3fcc/mushlove-cover-image.png" data-mid="226510489" border="0" src="https://freight.cargo.site/w/1000/i/6a49bd24f48640f4920ca251a4d762f1b95eaa5bb6b5c178d02baf46ad0b3fcc/mushlove-cover-image.png" /> Psychedelic Candle Co by Mushlove, a candle company made to contribute to your lifestyle as much visually as it does through scents. Our team crafted a visual identity infused with the collection’s enchanting, earthy, and uplifting scents. Each candle is crafted to inspire a playful, elevated vibe — a nod to the psychedelic experience, reimagined for the modern space. Our branding reflects this unique vision, blending vintage-inspired elegance with a fresh, funky twist. https://1vy2hang.com/New-Ugly Thu, 19 Dec 2024 02:45:46 +0000 Ivy Zhang https://1vy2hang.com/New-Ugly New Ugly Experimental Typography, Art Direction, Experience Design Thesis <img width="1898" height="1066" width_o="1898" height_o="1066" data-src="https://freight.cargo.site/t/original/i/be96dbf2e6eb01a9f5f52e0bdd9dac03f91fc50afc15d0aebeedb1e24a6617be/Screenshot-2025-02-19-at-2.47.08PM.png" data-mid="226896142" border="0" src="https://freight.cargo.site/w/1000/i/be96dbf2e6eb01a9f5f52e0bdd9dac03f91fc50afc15d0aebeedb1e24a6617be/Screenshot-2025-02-19-at-2.47.08PM.png" /> New Ugly is a movement to honor, celebrate and revive ridiculed typefaces and vernacular design, bringing fresh perspectives into our prestigious design ecosystem. Through visual investigation and experiments with these typefaces that are usually poked fun at, New Ugly manifests potential design literacy and flexibility in these typefaces, behind all of which there is an anonymous graphic or non-graphic “designer.” New Ugly also addresses underlying colonialism and colonizing power behind the ugliness of typefaces like Karate and Papyrus. The ugliness is constructed by appropriating bits and pieces of another exotic culture, the Far East, Mysterious Asia, and the Tropics. New Ugly is a movement but it is also a manifesto and a way of being. https://1vy2hang.com/What-Is-Variable-Font-1 Thu, 18 Jan 2024 19:27:07 +0000 Ivy Zhang https://1vy2hang.com/What-Is-Variable-Font-1 What Is Variable Font Motion Graphics, Kinetic Typography Personal Project A speculative marketing trailer to introduce variable fonts. ABC Arizona Variable by Dinamo in use. https://1vy2hang.com/An-Interview-With-Kyla-Gu Sun, 17 Dec 2023 02:43:02 +0000 Ivy Zhang https://1vy2hang.com/An-Interview-With-Kyla-Gu An Interview with Kyla Gu Publication Design Personal Project <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/d41d66fa5426b32a4b3f94a61281f8219dffb55034d4a8ba90e42fd93250375c/InterviewProject20.jpg" data-mid="206406304" border="0" src="https://freight.cargo.site/w/1000/i/d41d66fa5426b32a4b3f94a61281f8219dffb55034d4a8ba90e42fd93250375c/InterviewProject20.jpg" /> We talked to Kyla Gu, a young brand and motion designer currently based in London. We learned about her curiosity for NFTs, sci-fi daydreaming, wide exploration of digital tools, and growth from a student to a designer. ABC Diatype Round and ABD Helveesti by Dinamo in use.