Let’s create smarter business
Design system, Art Direction, Campaign
Gretel
A business problem exists, IBM puts technology at the core to solve it, to change it for the better.
Through the lens of the smarter business brand platform, we can think about IBM’s central value proposition as intelligent transformation.
Smarter business isn’t about what IBM makes, it’s about what IBM makes possible.
Through the lens of the smarter business brand platform, we can think about IBM’s central value proposition as intelligent transformation.
Smarter business isn’t about what IBM makes, it’s about what IBM makes possible.