Typography at the center of my practice with 3+ years of experience in branding and advertising, I create tailored look and feel in consumer-facing environment through Type, Art Direction and Motion Design for brands in Fashion, Culture, Tech, Retail, and any fun idea that redefines new lifestyles. A recent graduate from Rhode Island School of Design with a BFA in Graphic Design. Currently based in NYC.
Open to full-time positions/freelance works at the moment.
Previously @ Gradient Experience, EO Space, Siegel+Gale
Resume and PDF porfolio available upon Request
Previously @ Gradient Experience, EO Space, Siegel+Gale
Resume and PDF porfolio available upon Request
Introducing Argylle, where style meets performance in the perfect fusion of fashion and function. Elevate your active lifestyle with our cutting-edge athleisure wear that seamlessly transitions from the gym to the streets. Blurring the line between athleisure and street fashion, Argylle’s allure stunns in real-world settings with an edge of sophistication.
Mizone (Coming Soon)
Packaging Design, Brand Refresh, Campaign
Internship at Siegel+Gale (Omnicom)
Mizone unleashed its game-changing upgrade—the all-new “Mizone+Electrolytes” sports drink, designed to fuel the hustle and own the moment. Teaming up with global branding powerhouse Interbrand, Mizone delivers a high-octane, eye-catching bottle design that’s ready to dominate shelves and become your go-to workout sidekick.
I was part of the pitch for a sports drink brand under Danone, Mizone, during my time at Omnicom from start to end where I coordinated a team of 5 sending out questionnaires, interviews, and collecting answers as an intern leadership role as part of the sports beverage market research. I also animated video covers for edited interviews and produced content creating ideas for the pitch.
I was part of the pitch for a sports drink brand under Danone, Mizone, during my time at Omnicom from start to end where I coordinated a team of 5 sending out questionnaires, interviews, and collecting answers as an intern leadership role as part of the sports beverage market research. I also animated video covers for edited interviews and produced content creating ideas for the pitch.
Speculative identity for Bata Shoe Museum in Toronto, Ontario. The original museum has a focus on shoe-making history, this project has a contemporary twist on the original look and feel, repositioning shoe as an apparel object and bringing in pop up store as part of the marketing strategy. The new identity continues with the red from the original logo with same hue but a brighter one, and a change into a serif typeface, Domaine Text by Klim Type Foundry, for an elegant feel but also speaks more to fashion industry.
What Is Variable Font
Motion Graphics, Kinetic Typography
Personal Project
A speculative marketing trailer to introduce variable fonts. ABC Arizona Variable by Dinamo in use.