Ivy Airu Zhang creates expressive, effective visual systems that captures liveliness of brands, collectives and indviduals. She is a recent graduate from Rhode Island School of Design with a BFA in Graphic Design. Born and raised in Guangzhou, China, she recently moved from Providence, RI to Queens, NY.

Open to full-time positions/freelance works at the moment.
Currently freelancing with EO Space
Previously interned at Siegel+Gale
airuzhang111@gmail.com
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Instagram
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Ivy Airu Zhang creates expressive, effective visual systems that captures liveliness of brands, collectives and indviduals. She is a recent graduate from Rhode Island School of Design with a BFA in Graphic Design. Born and raised in Guangzhou, China, she recently moved from Providence, RI to Queens, NY.

Open to full-time positions/freelance works at the moment.
airuzhang111@gmail.com
Linkedin
Instagram
Resume


Visual Identity, Art Direction
Personal Project
Reimagiend identity for Bata Shoe Museum in Toronto, Ontario. Domaine Text by Klim Type Foundry in use.

Visual Identity
Internship at Siegel+Gale

MEIZU’s new brand ambition, “Seize the future with MEIZU,” invites like-minded individuals who are open-minded and bold to join MEIZU in its journey to create the next-gen integrated ecosystem. The brand proposition “Infinite Passion” highlights the essence of passion that motivates MEIZU’s continuous commitment to innovation.

By refreshing the brand logo and introducing a new color palette, MEIZU has established a revitalized brand image that effectively communicates its ambition for limitless explorations to multi-sectors.

AI Image generations: Ivy Zhang, Xinbei Liang

Visual Identity
Personal Project
Dear Pink is a campaign dedicated to educating the public about the Pink Tax phenomenon and advocating for its elimination to combat market and cultural disparities. Pink Tax is the theory that products marketed toward women cost more than nearly identical products targeted toward men. Riforma by Lineto in use.

Publication Design
Personal Project
A speculative yearbook typeset in full stops coming from four different languages. Sourced from Jennifer Billock’s “Why Do People Sign Yearbooks?”, this micro publication introduces how yearbook signatures evolve over years ever since the birth of first yearbook back in 1914 at East St. Louis High. Earlier ones are mostly hand-written, sourced from poems and scrapbooks; later they are largely replaced by acronyms inspired by text messages. Back cover with initials of everyone in the class designed with ideographic full stops. Miller Text Roman, Helvetica Now, Petit Formal Script in use.

Creative Direction, Event Identity, Experiential Design
Campus Event
Co-organized Senior Show for RISD Graphic Design Class of 2024. Worked across various teams within the show to apply the visual language throughout multiple formats and applications. Worked as part of leadership team and co-led identity and exhibition teams at the same time. Routed Gothic and Unica 77 in use.

Leadership: Ivy Zhang, Helen Peng, Ollantay Avila, Muhaddisa Ali, Ryan Hsiao, Mighty Wanitprapha

Branding: Helen Peng, Ivy Zhang, Ollantay Avila, Muhaddisa Ali, Seunghyun Cho, Catleya Qian, Wendy Hu, Kryeol Chen, Ananya Scindia, Mighty Wanitprapha

Exhibition: Ivy Zhang, Ryan Hsiao, Nichole Ban, Seunghyun Cho, Ollantay Avila, Lily Joiner, Catleya Qian, Leslie Berumen Flores, Joyce Ho, Phoenix Gao, Mighty Wanitprapha, Muhaddisa Ali,

©IVY AIRU ZHANG
ALL RIGHTS RESERVED.
2024