Typography at the center of my practice, I create tailored look and feel in consumer-facing environment through Type, Art Direction and Motion Design for brands in Retail, Apparel, CPG, and any fun idea that redefines new lifestyles. A recent graduate from Rhode Island School of Design with a BFA in Graphic Design, I am currently based in NYC.
Open to full-time positions/freelance works at the moment.
Previously @ EO Space, Siegel+Gale
Previously @ EO Space, Siegel+Gale
Introducing Argylle, where style meets performance in the perfect fusion of fashion and function. Elevate your active lifestyle with our cutting-edge athleisure wear that seamlessly transitions from the gym to the streets. Blurring the line between athleisure and street fashion, Argylle’s allure stunns in real-world settings with an edge of sophistication.
Package Design, Logotype Design, Creative Direction
Client Work with EO Space
Psychedelic Candle Co by Mushlove, a candle company made to contribute to your lifestyle as much visually as it does through scents.
Our team crafted a visual identity infused with the collection’s enchanting, earthy, and uplifting scents. Each candle is crafted to inspire a playful, elevated vibe — a nod to the psychedelic experience, reimagined for the modern space. Our branding reflects this unique vision, blending vintage-inspired elegance with a fresh, funky twist.
Our team crafted a visual identity infused with the collection’s enchanting, earthy, and uplifting scents. Each candle is crafted to inspire a playful, elevated vibe — a nod to the psychedelic experience, reimagined for the modern space. Our branding reflects this unique vision, blending vintage-inspired elegance with a fresh, funky twist.
Speculative identity for Bata Shoe Museum in Toronto, Ontario. The original museum has a focus on shoe-making history, this project has a contemporary twist on the original look and feel, repositioning shoe as an apparel object and bringing in pop up store as part of the marketing strategy. The new identity continues with the red from the original logo with same hue but a brighter one, and a change into a serif typeface, Domaine Text by Klim Type Foundry, for an elegant feel but also speaks more to fashion industry.
New Ugly is a movement to honor, celebrate and revive ridiculed typefaces and vernacular design, bringing fresh perspectives into our prestigious design ecosystem. Through visual investigation and experiments with these typefaces that are usually poked fun at, New Ugly manifests potential design literacy and flexibility in these typefaces, behind all of which there is an anonymous graphic or non-graphic “designer.” New Ugly also addresses underlying colonialism and colonizing power behind the ugliness of typefaces like Karate and Papyrus. The ugliness is constructed by appropriating bits and pieces of another exotic culture, the Far East, Mysterious Asia, and the Tropics. New Ugly is a movement but it is also a manifesto and a way of being.