Ivy Airu Zhang creates expressive, effective visual systems that captures liveliness of brands, collectives and indviduals. She is a recent graduate from Rhode Island School of Design with a BFA in Graphic Design. Born and raised in Guangzhou, China, she recently moved from Providence, RI to Queens, NY.
Open to full-time positions/freelance works at the moment.
Open to full-time positions/freelance works at the moment.
Currently freelancing with EO Space
Previously interned at Siegel+Gale
Previously interned at Siegel+Gale
Ivy Airu Zhang creates expressive, effective visual systems that captures liveliness of brands, collectives and indviduals. She is a recent graduate from Rhode Island School of Design with a BFA in Graphic Design. Born and raised in Guangzhou, China, she recently moved from Providence, RI to Queens, NY.
Open to full-time positions/freelance works at the moment.
airuzhang111@gmail.com
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Resume
Open to full-time positions/freelance works at the moment.
airuzhang111@gmail.com
Resume
New Ugly is a movement to honor, celebrate and revive ridiculed typefaces and vernacular design, bringing fresh perspectives into our prestigious design ecosystem. Through visual investigation and experiments with these typefaces that are usually poked fun at, New Ugly manifests potential design literacy and flexibility in these typefaces, behind all of which there is an anonymous graphic or non-graphic “designer.” New Ugly also addresses underlying colonialism and colonizing power behind the ugliness of typefaces like Karate and Papyrus. The ugliness is constructed by appropriating bits and pieces of another exotic culture, the Far East, Mysterious Asia, and the Tropics. New Ugly is a movement but it is also a manifesto and a way of being.
A speculative yearbook typeset in full stops coming from four different languages. Sourced from Jennifer Billock’s “Why Do People Sign Yearbooks?”, this micro publication introduces how yearbook signatures evolve over years ever since the birth of first yearbook back in 1914 at East St. Louis High. Earlier ones are mostly hand-written, sourced from poems and scrapbooks; later they are largely replaced by acronyms inspired by text messages. Back cover with initials of everyone in the class designed with ideographic full stops. Miller Text Roman, Helvetica Now, Petit Formal Script in use.
Speculative identity for Bata Shoe Museum in Toronto, Ontario. The original museum has a focus on shoe-making history, so this project has a contemporary twist on the original look and feel, repositioning shoe as an apparel object and bringing in pop up store as part of the marketing strategy. The new identity continues with the red from the original logo with same hue but a brighter one, and a change into a serif typeface, Domaine Text by Klim Type Foundry, for an elegant feel but also speaks more to fashion industry.
MEIZU’s new brand ambition, “Seize the future with MEIZU,” invites like-minded individuals who are open-minded and bold to join MEIZU in its journey to create the next-gen integrated ecosystem. The brand proposition “Infinite Passion” highlights the essence of passion that motivates MEIZU’s continuous commitment to innovation.
By refreshing the brand logo and introducing a new color palette, MEIZU has established a revitalized brand image that effectively communicates its ambition for limitless explorations to multi-sectors.
AI Image generations: Ivy Zhang, Xinbei Liang
By refreshing the brand logo and introducing a new color palette, MEIZU has established a revitalized brand image that effectively communicates its ambition for limitless explorations to multi-sectors.
AI Image generations: Ivy Zhang, Xinbei Liang
Dear Pink is a campaign dedicated to educating the public about the Pink Tax phenomenon and advocating for its elimination to combat market and cultural disparities. Pink Tax is the theory that products marketed toward women cost more than nearly identical products targeted toward men. Riforma by Lineto in use.