Ivy Airu Zhang creates expressive, effective visual systems that captures liveliness of brands, collectives and indviduals. She is a recent graduate from Rhode Island School of Design with a BFA in Graphic Design, and is currently based in NYC.
Open to full-time positions/freelance works at the moment.
 
Previously @ EO Space, Siegel+Gale
airuzhang111@gmail.com
LinkedIn
Resume


Ivy Airu Zhang creates expressive, effective visual systems that captures liveliness of brands, collectives and indviduals. She is a recent graduate from Rhode Island School of Design with a BFA in Graphic Design. Born and raised in Guangzhou, China, she recently moved from Providence, RI to Queens, NY.

Currently open to full-time positions/freelance works at the moment. 
Previously @ EO Space, Siegel+Gale 


airuzhang111@gmail.com
Linkedin
Instagram
Resume


Marketing Contents, Art Direction, Ecommerce Assets, Web Design
Client Work with EO Space
Introducing Argylle, where style meets performance in the perfect fusion of fashion and function. Elevate your active lifestyle with our cutting-edge athleisure wear that seamlessly transitions from the gym to the streets. Blurring the line between athleisure and street fashion, Argylle’s allure stunns in real-world settings with an edge of sophistication.

Visual Identity
Internship at Siegel+Gale

MEIZU’s new brand ambition, “Seize the future with MEIZU,” invites like-minded individuals who are open-minded and bold to join MEIZU in its journey to create the next-gen integrated ecosystem. The brand proposition “Infinite Passion” highlights the essence of passion that motivates MEIZU’s continuous commitment to innovation.

By refreshing the brand logo and introducing a new color palette, MEIZU has established a revitalized brand image that effectively communicates its ambition for limitless explorations to multi-sectors.

AI Image generations: Ivy Zhang, Xinbei Liang

Visual Identity, Art Direction
Personal Project
Speculative identity for Bata Shoe Museum in Toronto, Ontario. The original museum has a focus on shoe-making history, this project has a contemporary twist on the original look and feel, repositioning shoe as an apparel object and bringing in pop up store as part of the marketing strategy. The new identity continues with the red from the original logo with same hue but a brighter one, and a change into a serif typeface, Domaine Text by Klim Type Foundry, for an elegant feel but also speaks more to fashion industry.

Experimental Typography, Art Direction,
Experience Design
Undergrad Thesis
New Ugly is a movement to honor, celebrate and revive ridiculed typefaces and vernacular design, bringing fresh perspectives into our prestigious design ecosystem. Through visual investigation and experiments with these typefaces that are usually poked fun at, New Ugly manifests potential design literacy and flexibility in these typefaces, behind all of which there is an anonymous graphic or non-graphic “designer.” New Ugly also addresses underlying colonialism and colonizing power behind the ugliness of typefaces like Karate and Papyrus. The ugliness is constructed by appropriating bits and pieces of another exotic culture, the Far East, Mysterious Asia, and the Tropics. New Ugly is a movement but it is also a manifesto and a way of being.

Visual Identity
Personal Project
Dear Pink is a campaign dedicated to educating the public about the Pink Tax phenomenon and advocating for its elimination to combat market and cultural disparities. Pink Tax is the theory that products marketed toward women cost more than nearly identical products targeted toward men. Riforma by Lineto in use.

©IVY AIRU ZHANG
ALL RIGHTS RESERVED.
2024