Myzone unleashed its game-changing upgrade—the all-new “Mizone+Electrolytes” sports drink, designed to fuel the hustle and own the moment. Teaming up with global branding powerhouse Interbrand, Myzone delivers a high-octane, eye-catching bottle design that’s ready to dominate shelves and become your go-to workout sidekick.
I was part of pitching to Myzone, a sports drink brand under Danone, during my time at Omnicom. Myzone is a well-established beverage brand was looking to rebrand itself to appeal to a younger market. I coordinated a team of 5 sending out questionnaires, interviews, and collecting answers as an intern leadership role as part of the sports beverage market research. I compiled and edited the interviews, created animations and content creating ideas for the pitch.
I was part of pitching to Myzone, a sports drink brand under Danone, during my time at Omnicom. Myzone is a well-established beverage brand was looking to rebrand itself to appeal to a younger market. I coordinated a team of 5 sending out questionnaires, interviews, and collecting answers as an intern leadership role as part of the sports beverage market research. I compiled and edited the interviews, created animations and content creating ideas for the pitch.